So, Cruising it is then!
As Caronia started her 3rd year of service with Cunard, it was clear that there was a willing market for her to be used as a luxury cruise ship. What I may not have pointed out is that although she was built for this purpose, it had been a bold experiment, driven by a prescient and forceful company Chairman.
However, with an established marketing base, Cunard were quite adept at promoting their new ship in all the right places. Of course, they also had the two main worldwide based travel agents - Thos. Cook & Son, and American Express, as supporters on shore and on board. Both of these companies produced their own dedicated brochures and flyers for selling the cruises.
On board the ship their staff would see to every passenger's needs whilst visiting cruise ports. Based in a dedicated office at the aft end of the ship, they would also take care of the social calendar whilst at sea. Everything from quizzes to themed parties based on the latest or next port of call was placed in their capable hands.
Having tested the market for two years, 1951 would be the year when the first two permanently established cruises would be instituted. The first was the “World Cruise” and the other the “North Cape Cruise”. Until 1955 long cruises in the first 4 months of the year with various itineraries were tried, but from that year on, the Caronia Great World Cruise became an institution!
Over the next few years, the Spring, Summer and Autumn Mediterranean Cruises would be also added as regular events, when the political situation in the Middle East didn't intervene. Eventually, virtually all of Caronia's transatlantic crossings (her “other” job) would be for positioning only.
All of her cruises would establish a regular clientèle, with many passengers returning year after year. The world of the “floating Country Club” had been a marketing triumph for Cunard and Caronia's future as a major dollar-earner looked to be assured.
The only setback being when the eventual bookings for this first Round the World Cruise only half-filled the ship. Security worries over the Korean War meant that the Sandringham Restaurant was closed for the duration, and many crew were sent home from New York on the Queen Mary. This after Caronia had completed a very successful Christmas / New Year cruise to the West Indies.



Virtual World Cruise
with slide show