Goodlass, Wall's “Anodite” Brochure
Such was the sensation around the building of Caronia in the UK that some companies jumped upon any chance to do some nifty advertising promotions. One such company was Goodlass, Wall & Co. Ltd, a name that would probably not be readily recognised.
However, mention of a brand known as “Valspar” and the penny drops. As a supplier of “industrial surface protection” coatings, in this case rust protection as opposed to paint, being involved with the building of the largest post-war ship was a very big deal!
At a time of all sorts of material shortages, production of a card folder with a large colour picture of Caronia inside was no trifling decision. However, for its own promotions it appears that Cunard probably had access to better quality paper and materials from the USA and was easily able to bring it to the UK.
The result is that this Brochure has not stood the test of time well. For example, the fancy gold-leaf edging on the cover has lost its lustre. Nevertheless, it was still a very bold and expensive exercise to produce it.
This page is its transcript…





